The creator economy is booming—and it is reshaping how content is produced, consumed, and monetized. What started as a movement of independent influencers has evolved into a global industry valued at $250 billion, with projections placing it at over $528 billion by 2030. Video content is driving this explosive growth, but the tools available to creators have not kept pace.
This post breaks down what is fueling the rise of the creator economy, the gaps that still exist, what creators need to stay ahead, and how JubJub helps them thrive.
Video is the most powerful way to engage online
Video is now the most effective way to reach and retain an audience. From YouTube Shorts to Instagram Reels and TikTok, creators who embrace video are leading the charge in the creator economy. And the numbers speak for themselves—video content is where audiences are spending their time, and where creators are generating revenue:
- $250B USD: The current value of the global creator economy, with projections of $528B by 2030.
- $50B+ USD: YouTube creators alone are generating over $50 billion in revenue, showing how lucrative video monetization has become.
- 22.5% CAGR through to 2030: A growth rate driven by new monetization tools for creators.
So why are video creators’ tools so fragmented?
Despite the growth of the creator economy, many creators still rely on outdated or disconnected tools. This fragmentation creates massive inefficiencies:
- Most creators use 7–10 tools in their daily workflow, leading to wasted time, inefficiency, and decreasing productivity.
- Creators spend 60% more time managing software instead of producing content. Handling multiple platforms for distribution and payments prevents creators from focusing on what they do best.
- 66% of creators struggle with payment integration. Creators use separate tools for financials, driving inefficiencies in revenue and payments.
This fragmentation is holding creators back from scaling their businesses—and limiting the full potential of it. The market is evolving fast, but the software stack hasn’t caught up.
Creator economy & the market size
The creator economy is not just growing—it is becoming a key part of the global economy. Let’s break down the creator economy by the numbers:
- TAM (Total Addressable Market): $528B — The global creator economy is projected to reach $528 billion by 2030, growing at a CAGR of 22.5%.
- SAM (Serviceable Addressable Market): $100B — Focused on individual creators and media publishers, with a projected CAGR of 25% over the next five years.
- SOM (Serviceable Obtainable Market): $6.1B — The video podcasting and smaller YouTube creator market is growing at 50% year-over-year
The opportunity within the creator economy is massive, fast-moving, and wide open for innovation.
AI & platforms in the creator economy
The creator economy is experiencing explosive growth. More than 50 million people now identify as full-time creators worldwide—a number that is increasing by 45% year-over-year.
AI-driven creation tools have enabled creators to reduce production time by up to 60%, unlocking new opportunities for efficient content at scale. At the same time, platforms are prioritizing video more than ever:
- YouTube Shorts has surpassed 5 trillion views;
- Instagram Reels reach 150 billion daily views.
Creator-first solution
To keep up with the speed of the creator economy, creators need tools built for how they actually work. That’s where JubJub comes in.
JubJub delivers an all-in-one solution built for content creators:
- Streamlines content distribution and approvals;
- Unifies tools into one seamless workflow;
- Manages teams, clients, and payments—all in one place.
JubJub saves time, reduces costs, and eliminates the chaos of fragmented workflows—so creators can focus on what they do best: creating.Ready to simplify your workflow? Join JubJub for free!
