How Teams and Marketing Agencies Can Streamline Their Workflow

Tom

July 2, 2025

In today’s fast-paced digital environment, creative teams and marketing agencies face increasing pressure to stay ahead of trends, meet tight deadlines, and maintain consistent content across multiple platforms. With campaigns rolling out on Instagram, YouTube, TikTok, and more — maintaining an efficient workflow it’s a necessity.

Yet many teams still struggle to meet content demands. Delays in approvals, scattered communication, and unclear responsibilities can slow down production and impact performance. Let’s explore why streamlining your workflow matters — and how to do it effectively.

Why is important to streamlining your workflow important?

An optimized workflow is about more than just speed. It brings clarity, accountability, and the ability to scale. When your team runs efficiently, your content reflects that. Here’s how a streamlined workflow can transform your creative process:

Improve productivity: Less time chasing approvals or searching for files means more time to create.
Scale your business: You can’t grow if your systems break down with every new client or campaign.
Maintain a consistent online presence: Regular posting across social channels builds authority and audience trust.
Enhance content delivery: Trend-driven content gets better reach and engagement when delivered on time.
Improve collaboration: Clear roles and smart collaboration reduce miscommunication and duplicated work.
Avoid delays and inconsistencies: A well-defined workflow minimizes errors and keeps your team aligned.

How to streamline your workflow

Now that you understand the importance of streamlining your workflow, let’s get practical. Here are the key steps to building a better workflow for your agency or creative team:

1. Create a content calendar

A shared, visual calendar helps everyone plan and understand what’s being published, when, and where. This keeps your strategy organized and smooths your workflow.

2. Assign clear roles and responsibilities

Define who is responsible for each stage — from ideation to design, editing, approval, and publishing. Whether it’s a copywriter, designer, or client, clarity keeps the workflow moving without confusion.

3. Determine the right type of content

Not every format fits every platform. Analyze your brand voice and audience behavior to choose the most effective content types for each channel. Tailored content leads to greater impact and reach.

4. Use AI to automate repetitive tasks

AI can save hours by handling time-consuming tasks. Use it to:

Write captions, descriptions, and hashtags;
Generate ideas based on past performance;
Organize files and automate metadata tagging.

The result is more time and energy for strategy and creative work.

5. Establish a publishing schedule

Consistency is key to growing your audience. Set a publishing rhythm that works for your team and aligns with your audience’s habits. Whether it’s daily, weekly, or biweekly — consistency builds credibility.

6. Track performance and optimize

Great workflows evolve with data. Monitor how content performs across platforms and use insights to improve future campaigns. Refine your schedule, formats, and messaging based on real results.

Streamline your workflow with JubJub

JubJub was built to help creators, teams, and agencies overcome everyday workflow challenges. JubJub it’s your all-in-one content hub, where you can:

Centralize media assets and keep your team aligned;
Assign roles and permissions for editors, clients, designers, and publishers;
Collaborate on feedback and approvals in real-time — no endless email chains;
Schedule and publish content across Instagram, TikTok, YouTube, Facebook, and other social platforms;
Securely manage access without exposing sensitive login data;
Automate repetitive tasks to save time;
Use AI to generate optimized metadata, saving time.

With JubJub, you can streamline your workflow and focus more on what you do best: creating high-impact content.Ready to simplify your workflow and take your content game to the next level? Join JubJub for free today and see how smart workflow management leads to better results.

Content Management Challenges faced by Creators and Teams

Tom

June 25, 2025

Managing content in today’s digital world isn’t just about publishing a few posts — it’s about organizing, repurposing, approving, and delivering content across multiple platforms efficiently, while streamlining your workflow and saving time. That’s where content management comes in. And it’s not always easy.

Whether you’re a solo creator juggling clients or part of a team with videographers, thumbnail designers, video editors, and social media managers, the challenges are real. Let’s break down the most common obstacles — and how you can overcome them with the help of JubJub.

The importance of effective content management

When content is well-managed, everything flows: operations run smoothly, brand presence stays strong, and teams stay aligned. But when it isn’t? Delays, confusion, and missed opportunities become the norm. Here’s why content management matters:

Business operations: Whether you’re managing your own business or handling multiple client accounts, poorly organized content causes friction and delays.
Online presence and authority: Brands — big or small — need consistent, high-quality content across channels. Poor content management breaks that consistency.
Scalability: You can’t grow your business if your system isn’t built to handle growth.

Common content management challenges

Let’s be honest — most creators and teams struggle when they don’t have a proper content management system in place. Here are some of the most common challenges:

Too much content, poorly organized: You’ve created amazing videos, graphics, and copy — but now you can’t find the final version. Media gets lost in outdated folders, expired links, or disorganized cloud drives.
Too many people involved: From designers and videographers to copywriters and clients, collaboration can quickly become chaotic without a clear communication flow.
Adapting content to each platform: What works for Instagram Reels may not work for YouTube Shorts or Facebook. Also, repurposing content is essential — but it takes time and often results in missed deadlines or inconsistent formatting.
Account security risks: Granting full access to platforms for publishing puts sensitive data at risk — especially when you’re managing multiple client accounts.
Time lost on manual processes: When distribution is manual and approvals are stuck in emails or chat threads, you lose valuable hours that could be spent creating.

How JubJub helps you win at content management

At JubJub, we’ve been there — lost files, endless email threads, delayed approvals. That’s why we built a smarter, more efficient way to manage and distribute content.

JubJub is an all-in-one solution for creators and teams who want to streamline their workflow, save time, collaborate, manage and distribute content more efficiently. Here’s how JubJub helps solve your content management challenges:

Centralized content hub: Keep all media files, versions, and feedback in one place — no more hunting for the final file.
Smart collaboration: Create teams and add your entire creative crew and clients to JubJub. Assign different roles — editor, viewer, publisher, or admin — to match your workflow and avoid miscommunication and delays.
Multi-platform publishing: Schedule and publish content seamlessly for Instagram, TikTok, YouTube, Facebook, Vimeo and other social channels — all from one platform. You can even schedule posts for different time zones.
Secure account access: JubJub never stores or sees your passwords. We only ask for permission to publish — keeping sensitive data protected.

In a world where digital presence and content demands keep growing, the way you manage your content can make or break your success. JubJub is here to take the weight off your shoulders and give you more time for what really matters: creating amazing content.Join JubJub now for free and see how better content management leads to better content — and better results.

The Importance of Metadata on YouTube Content and How to Create the Best

Tom

June 18, 2025

Creating a high-quality video is just one part of building a successful YouTube presence. What truly makes your content stand out — and be found — is how it’s presented to the platform. That’s where metadata comes in. Whether you’re an individual creator or part of a brand team, understanding and optimizing YouTube metadata can significantly impact your reach, views, and subscriber growth.

What is metadata on YouTube?

Metadata refers to the informational elements you add to your video during the upload process. These include:

Title: The headline of your video.
Description: A summary or explanation of your content, which can also include links to your other social media channels.
Tags: Keywords that help categorize your video.

These components provide YouTube’s algorithm — and your viewers — with valuable context about your video’s content and purpose.

Why is Metadata so important for performance?

Metadata isn’t just technical — it’s strategic. Without proper metadata, your video is like a great book with no title or summary. It might be excellent, but no one will find it unless it’s clearly labeled. Well-structured metadata helps you:

Increase visibility: YouTube uses metadata to understand your video’s topic. The clearer it is, the more likely it is to appear in searches and recommendations.
Drive more clicks: A strong title and thumbnail encourage users to watch your content.
Improve engagement: Accurate metadata aligns with viewer expectations, leading to more watch time, likes, and shares.

How to create high-quality metadata that gets results

Consistency in both content and metadata builds trust with your audience and with the platform’s algorithm. Here are practical tips to help you improve your content performance:

Focus your title on clarity and relevance: Although YouTube allows up to 100 characters, it’s recommended to stay under 60–70, especially since longer titles can get cut off on mobile devices. Use key terms your audience is likely to search for. Avoid clickbait, and always reflect the actual content of your video.
Use the description to support and guide: Write lines that summarize the video. Include useful context, credits, or links. Treat it like a mini-article that adds value and helps viewers.
Select relevant tags: Use specific, targeted keywords that represent your video’s topic, format, and intended audience. Avoid overstuffing with irrelevant terms.
Create a thumbnail that sparks curiosity: Whether it features a photo, text, or design element, your thumbnail should match the tone of the video and catch the viewer’s attention. Aim for a clear visual identity that resonates with your audience
Add accurate captions: Captions improve accessibility and enhance comprehension for all viewers.

Let JubJub’s AI feature do the work for you

We know creators are busy. Managing metadata for each video takes time — and that’s time away from creating. That’s why JubJub offers a smart AI feature that automatically generates titles, descriptions, and tags for your uploads.

Our AI analyzes your video and suggests optimized metadata based on its structure and subject — in just seconds. No more repetitive writing or keyword guesswork. Just faster publishing with smarter results.

This feature is perfect for creators and teams who want to stay consistent and professional without spending hours on metadata tasks. By centralizing your media and automating key parts of your publishing process, JubJub gives you more time to do what you love: create.

Conclusion: Metadata is a must-have for every content creator

Metadata might seem like a behind-the-scenes detail, but its impact on visibility and growth is undeniable. When optimized correctly, it helps your videos reach the right audience, improves engagement, and builds long-term success on YouTube.

With JubJub’s AI-powered tools, getting your metadata right has never been easier. Upload, optimize, and publish — all in one seamless workflow.Want to streamline your publishing process and take the guesswork out of metadata? Join JubJub today for free!

Why Content Creators Need to Centralize Their Media Assets?

Tom

June 11, 2025

For content creators, managing media assets can quickly become overwhelming — especially when handling multiple client accounts. Having an efficient platform to organize and distribute these materials is essential. Centralizing your media assets not only saves time but also improves collaboration, strengthens brand consistency, and keeps your content secure. Here’s why centralization is crucial for content creators and how it can transform your workflow.

Simplify access & improve organization

One of the biggest benefits of centralizing your media assets is easier access. With so many platforms and tools in use, files often get lost or buried just when you need them. By bringing everything into a single hub, content creators can streamline their workflows and quickly locate the right file every time.

Centralization also reduces the clutter caused by disorganized folders. A digital asset management system lets you categorize content, making it significantly easier to find and reuse media — especially when working under tight deadlines.

Enhance collaboration & brand consistency

For content creators, collaboration is a vital part of content production. When working with clients, team members, or partners, having a centralized platform ensures that everyone is accessing the same version of each file. This avoids miscommunication and prevents outdated assets from being used.

In addition, a centralized system helps maintain consistent branding. When media assets are well-organized and easy to retrieve, your visual identity, tone, and messaging stay cohesive across every post — whether you’re publishing on social media or launching a YouTube video.

Maximize efficiency & save time

Managing assets manually across various platforms is time-consuming. For content creators, centralization eliminates the need to jump between different tools or reformat files repeatedly. Whether you’re preparing a podcast or a video series, having everything in one place speeds up the production process and minimizes errors.

How JubJub can help you centralize your media assets?

At JubJub, we understand the importance of centralizing your media assets for maximum efficiency. Our platform offers a smart, scalable solution for managing and distributing content — all from one intuitive dashboard.

With JubJub, you can collaborate with your team, approve content, and publish to multiple platforms without chaos. Plus, our new AI feature generates titles, descriptions, and hashtags for you — saving valuable time and ensuring consistency across your social media channels.

Say goodbye to scattered folders and disconnected tools. JubJub empowers content creators to take control of their media assets and focus on what matters: creating.Ready to get organized? Streamline your content management and elevate your workflow. Try JubJub today and see how easy it is for content creators to thrive with a centralized media hub.

How to Start a Podcast: A Guide for Beginners

Tom

June 4, 2025

At JubJub, we understand that taking the first step into the world of podcasting can feel overwhelming. That’s why we’ve prepared this quick and practical guide on how to start a podcast — ideal for beginners who want to launch their first episode with confidence. Whether you’re planning to share stories, interview guests, or build your personal brand, this guide will help you create your podcast with clarity and intention.

What is a podcast?

A podcast is a digital audio program — and often includes video — made available online for streaming or download. Episodes are usually released in a series and can cover virtually any topic, from business and entertainment to sports and wellness. Listeners tune in on platforms like Spotify, YouTube, or Apple Podcasts to follow their favorite hosts and discover new ideas.

Podcasts are powerful because they create a deep connection through voice. They’re accessible, intimate, and a great way to build a community around shared interests.

How to create a podcast?

So, how to start a podcast from scratch? Here’s a simple, step-by-step breakdown to help you get started:

1. Define your concept

Start with a clear idea. Ask yourself:

What’s the main topic of my podcast?
Who is my audience?
What kind of value or insight will I offer?

Choose a format that fits your style — solo, co-hosted, or interview-based. And most importantly: be consistent and authentic.

2. Choose a strong name & branding

Your podcast’s name should be memorable and clearly connected to your theme. Design a high-quality cover image and write a compelling description — these are essential to make your show stand out in search results and attract attention on platforms.

3. Set up your equipment

You don’t need a full studio setup to get started. A good-quality microphone, headphones, and recording software are enough. If you’re planning a video podcast, a decent camera — or even your smartphone — can work just fine.

As your podcast grows, you can invest in more advanced equipment. But from the beginning, solid audio quality is key.

4. Record & edit your first episode

Start with a simple outline or script to keep your message focused. Record in a quiet space to reduce background noise — and if you have an acoustically treated room, even better!

After recording, edit your episode to remove mistakes, add music (if you like), and adjust audio levels. There are plenty of free and paid tools to help you create a polished final product.

5. Create titles, descriptions, hashtags & thumbnails

Before you publish, it’s essential to think about how your episode will be discovered. Strong titles, clear descriptions, relevant hashtags, and eye-catching thumbnails help your content reach the right audience. They also improve your visibility on search engines and social media platforms. Understanding how to write these elements gives you greater control over your podcast’s tone and message.

That’s where JubJub’s new AI feature comes in — in just a few seconds, JubJub’s AI suggests optimized titles, meta descriptions, hashtags, and custom thumbnails for each episode. These ready-to-use suggestions help you save time, stay consistent, and focus on what really matters: creating great content.

6. Publish & promote your first episode

Now it’s time to share your podcast on platforms like Spotify and YouTube! Once your episode is live, here are some ways to promote it:

Create short clips and post them on Instagram, TikTok, Facebook, and LinkedIn.
Collaborate with guests or other creators to reach new audiences.
Encourage listeners to leave reviews and feedback — it helps improve your content and boost engagement.

Consistency is key. The more you publish and interact with your audience, the faster you’ll grow.

How JubJub can help you grow your podcast

JubJub is the all-in-one solution built for content creators. Our platform helps you:

Organize and manage all your media assets in one place;
Collaborate with your team to streamline production;
Distribute content to multiple platforms — from YouTube to TikTok — without needing to reformat manually;
Automatically generate titles, descriptions, and hashtags, saving you hours in post-production.

With JubJub, you’ll have more time to focus on what really matters: producing great content, building your brand, and growing your audience.

How to start a podcast is more than just hitting “record” — it’s about strategy, storytelling, and smart distribution. With the right tools and support, your podcast has everything it needs to succeed from day one.Want to streamline your workflow? Try JubJub for free!

Save Hours with JubJub’s New AI Feature

Tom

May 28, 2025

If you’re a content creator, you know the drill: editing videos, writing captions, brainstorming hashtags, optimizing for SEO — and repeating it all for every platform. It’s a full-time job on top of your actual creative work. But what if you could cut your content prep time in half? JubJub’s new AI-powered feature is here to save you hours — and help you focus on what you love most: creating.

What’s new?

JubJub now includes an AI feature that instantly generates titles, descriptions, and hashtags for your videos — based on the content you upload. Here’s how it works:

Upload your video to JubJub.
Click the “Generate with AI” button.
Boom — smart, platform-ready suggestions in seconds

Whether you’re scheduling posts for clients or growing your own channel, you now have an assistant that actually optimizes your workflow. No more wasted time searching for the perfect caption. No more keyword guesswork. Just better content — faster.

Want to speed up your content creation?

With JubJub’s AI feature, content creation just got a whole lot easier. Imagine uploading a video and instantly receiving:

A catchy title that matches your tone;
A clear description with relevant keywords;
A set of hashtags tailored to your niche.

Use it to prep YouTube uploads, schedule Instagram reels, or deliver polished assets to clients. It works across all your platforms connected on your JubJub account!

Optimize your workflow with JubJub

If you haven’t tried JubJub yet, here’s the deal: JubJub is a centralized content management and distribution hub built for creators and teams. With JubJub, you can:

Organize your media assets;
Share files (without quality loss or expired links);
Schedule and publish across multiple platforms;
Collect feedback and manage client approvals;
And now… auto-generate titles, descriptions, and hashtags with AI.

And there’s a lot more coming soon. JubJub is the fastest way to go from idea to published post — all in one place. Join JubJub for free and boost your workflow!

From Reels to Documentary: Creator Breakthrough with Tom Smail – Presented by JubJub

Tom

May 21, 2025

Creator Breakthrough is a new series presented by JubJub, dedicated to exploring the real, raw journeys behind today’s most creative minds. Whether you’re a professional content creator or just starting out, this series offers an inside look at the pivotal moments that shape a creator’s path — from unexpected transitions to major milestones and everything in between.

We go beyond the highlight reel to bring you authentic stories of growth, setbacks, and breakthroughs. Each episode features one creator, one conversation, and one opportunity to connect with the reality of building a creative career.

Tom Smail’s creative journey

In our very first episode, Tom McCarthy — CEO and co-founder of JubJub — sat down with Tom Smail, a half-French, half-Swedish filmmaker currently based in Amsterdam, where he runs his own videography company. A few years ago, Tom Smail began his career as a social media manager. But instead of chasing metrics, he realized he wanted more: to tell real stories.

After taking courses to improve his skills, Tom made a career shift to become a full-time filmmaker. Today, he’s focused on producing documentary-style content that prioritizes telling stories rather than just creating highlight videos.

Tom also recently completed a remarkable 9-month global tour, leveraging the experience to grow a dedicated following of 10k on Instagram.

His biggest insight? “Progress comes from practice, not perfection”. And more importantly, you need to enjoy the process to avoid burnout.

Tom also shares his future goals: to dive deeper into documentary filmmaking and create content that lasts longer than a trending clip. For him, it’s no longer about follower counts — it’s about building something meaningful.

Want to keep up with Tom’s journey? Follow him on Instagram: @tomssmail

Watch the full episode Creator Breakthrough with Tom Smail now on JubJub’s YouTube channel.

Be part of the next episode of Creator Breakthrough – a JubJub series

Are you a creator with a story worth sharing? We’d love to hear from you.

Whether you’re just starting or have already made your own breakthrough, reach out to us via our social media channels or send us an email (tom.mccarthy@jubjubapp.com) — we’re always looking for new voices to feature in upcoming episodes of Creator Breakthrough. And don’t forget to subscribe to the JubJub YouTube channel to catch every episode!At JubJub, we help creators collaborate, distribute content, and streamline their workflow — all in one platform. We believe your best work deserves to be seen and shared. Want to try JubJub? Join now for free!

How to Use Video Content to Grow Your Socials as a Fitness Creator

Tom

May 14, 2025

The fitness world is booming on social media. From short workout clips to meal prep reels and motivational check-ins, wellness and fitness creators have taken center stage. But as the space becomes more crowded, standing out takes more than just showing up — it’s about showing up strategically.

If you’re a fitness or well-being creator, video content is essential. It’s not only the best format to share valuable tips and routines, but also a powerful tool to build trust and connect with your audience. And with a centralized hub like JubJub, organizing and distributing your content across platforms becomes much easier!

Below, we’ll cover how to build authority, boost engagement, and grow your audience through content that inspires and connects.

Why video content is key between fitness creators

Video is the most effective way to teach exercises online. Instead of just reading how to do a squat or wondering if their posture is right, your audience can watch and learn in real time. Beyond workouts, video content is also perfect for sharing:

Your daily fitness routine;
Healthy recipes;
Nutrition tips;
Mental health check-ins;
Self-care habits that support long-term well-being.

Whether you’re helping someone improve their form or offering daily motivation, video allows you to deliver real value in a format that feels personal and easy to follow. Now let’s dive into how you can use that power to actually grow your social media presence.

Social media growth doesn’t come from luck — it comes from intention. To make your content stand out and truly resonate with your audience, you need a plan. From understanding your niche to staying consistent, here’s what you need to keep in mind.

Start with a solid content plan

Growth doesn’t happen by accident. Define your goals: Are you helping beginners stay consistent? Sharing expert-level training? Promoting a personal brand or fitness product?

Map out your themes and formats in advance. Collaborating with other creators in your niche can also boost your visibility and bring in new followers.

Know your audience

What challenges are your followers facing? Maybe they’re trying to lose weight, build muscle, find motivation to stick with their routines, or eat healthier despite a busy schedule.

Understanding these needs helps you create video content that speaks directly to them — and keeps them coming back for more.

Add music & captions to your videos

Music brings energy. Captions make your content accessible. Together, they boost watch time and make your message clearer for all viewers!

Don’t forget to engage with your community

Encourage your audience to like, comment, and save your videos. Use Q&As, polls, and reply to their comments. Invite them to share their progress or experiences — the more interaction, the more visibility your content gets and the stronger your connection with your followers will be.

Create original, informative content

The fitness community is always hungry for new knowledge. Whether it’s tips for better posture, guides on mindful eating, or insight into your self-care routines — share what you know. Keep it helpful, real, and authentic.

Consider your setup: gear and location

Where you film matters. Whether it’s the gym, your home, or outdoors — choose a space that aligns with your message. In the beginning, your phone camera is enough. But as your channel grows, investing in a tripod, stabilizer, or external mic can level up your production quality.

Stay consistent with your posting schedule

One of the biggest challenges creators face is consistency. When you stop posting, followers tend to drop off. But managing video content on top of personal and professional life isn’t easy.

That’s why a centralized content hub like JubJub can make all the difference. With JubJub, you can organize your media, collaborate with your team, and schedule your video content across all your platforms — Instagram, TikTok, YouTube, and more — from one place.

Bonus: video content ideas for fitness creators

Need inspiration for your next post? Try these ideas:

Morning stretches to start the day right;
How to stay motivated mid-week;
Tips for balancing work, life, and workouts;
Best breathing techniques for strength training;
Quick and healthy recipes;
Beginner-friendly routines;
Workouts for different goals (fat loss, strength, flexibility).

These topics not only educate your audience, but also keep them engaged with relevant, relatable content that adds value to their everyday routine.

You have the ideas. You shoot the content. But organizing, planning, and distributing across multiple platforms? That’s where things get tricky — especially if you’re doing it all alone.

JubJub helps creators like you stay consistent without the chaos. Store your video files, organize your assets, collaborate with your team, and schedule posts to go live across all your social media platforms — all in one place. Ready to take your video content to the next level and grow your socials like a pro? Join JubJub today for free and make content creation feel effortless.

The Rise of the Creator Economy and How to Keep Up With It

Tom

May 7, 2025

The creator economy is booming—and it is reshaping how content is produced, consumed, and monetized. What started as a movement of independent influencers has evolved into a global industry valued at $250 billion, with projections placing it at over $528 billion by 2030. Video content is driving this explosive growth, but the tools available to creators have not kept pace.

This post breaks down what is fueling the rise of the creator economy, the gaps that still exist, what creators need to stay ahead, and how JubJub helps them thrive.

Video is the most powerful way to engage online

Video is now the most effective way to reach and retain an audience. From YouTube Shorts to Instagram Reels and TikTok, creators who embrace video are leading the charge in the creator economy. And the numbers speak for themselves—video content is where audiences are spending their time, and where creators are generating revenue:

$250B USD: The current value of the global creator economy, with projections of $528B by 2030.
$50B+ USD: YouTube creators alone are generating over $50 billion in revenue, showing how lucrative video monetization has become.
22.5% CAGR through to 2030: A growth rate driven by new monetization tools for creators.

So why are video creators’ tools so fragmented?

Despite the growth of the creator economy, many creators still rely on outdated or disconnected tools. This fragmentation creates massive inefficiencies:

Most creators use 7–10 tools in their daily workflow, leading to wasted time, inefficiency, and decreasing productivity.
Creators spend 60% more time managing software instead of producing content. Handling multiple platforms for distribution and payments prevents creators from focusing on what they do best.
66% of creators struggle with payment integration. Creators use separate tools for financials, driving inefficiencies in revenue and payments.

This fragmentation is holding creators back from scaling their businesses—and limiting the full potential of it. The market is evolving fast, but the software stack hasn’t caught up.

Creator economy & the market size

The creator economy is not just growing—it is becoming a key part of the global economy. Let’s break down the creator economy by the numbers:

TAM (Total Addressable Market): $528B — The global creator economy is projected to reach $528 billion by 2030, growing at a CAGR of 22.5%.
SAM (Serviceable Addressable Market): $100B — Focused on individual creators and media publishers, with a projected CAGR of 25% over the next five years.
SOM (Serviceable Obtainable Market): $6.1B — The video podcasting and smaller YouTube creator market is growing at 50% year-over-year

The opportunity within the creator economy is massive, fast-moving, and wide open for innovation.

AI & platforms in the creator economy

The creator economy is experiencing explosive growth. More than 50 million people now identify as full-time creators worldwide—a number that is increasing by 45% year-over-year.

AI-driven creation tools have enabled creators to reduce production time by up to 60%, unlocking new opportunities for efficient content at scale. At the same time, platforms are prioritizing video more than ever:

YouTube Shorts has surpassed 5 trillion views;
Instagram Reels reach 150 billion daily views.

Creator-first solution

To keep up with the speed of the creator economy, creators need tools built for how they actually work. That’s where JubJub comes in.

JubJub delivers an all-in-one solution built for content creators:

Streamlines content distribution and approvals;
Unifies tools into one seamless workflow;
Manages teams, clients, and payments—all in one place.

JubJub saves time, reduces costs, and eliminates the chaos of fragmented workflows—so creators can focus on what they do best: creating.Ready to simplify your workflow? Join JubJub for free!

Why Creators Need a Centralized Hub for Content Management

Tom

April 30, 2025

Managing content across multiple platforms can quickly become overwhelming. Creators and teams often juggle countless file versions, scattered feedback, and missed deadlines—mainly due to using disconnected tools. Without a solid structure, production slows down, and valuable opportunities slip away.

That’s why a centralized hub like JubJub isn’t just helpful—it’s essential. JubJub is an all-in-one platform that streamlines content management by centralizing everything: content storage, approvals, distribution, payments, and performance metrics.

A unified system means less chaos and more content that actually performs. Centralized platforms bring clarity to your workflow and give your team better control over what gets published, when, and where.

What is content management?

Before diving into the benefits of a centralized hub, it’s worth defining what content management really involves.

It’s not just about posting online—content management is the entire process of planning, creating, editing, publishing, and distributing content. And it goes further: it also includes tracking performance, keeping teams aligned, and maintaining brand consistency.

So when should you start thinking about it? Right from the start. Managing content from the first draft helps prevent delays and confusion, keeping the team and client on the same page throughout the entire process.

For teams of creators, video editors, designers, copywriters, and social media managers, structured workflows are essential to keep production moving. When done right, content management supports every step—from concept to performance review—with organization, alignment, and strategic execution.

Why does a centralized hub make such a big difference in content management?

A unified content hub gives creators and brands full control over every stage of production. Here’s how a platform like JubJub transforms the way creators and teams work:

1. Smoother & faster workflows

Let’s start with the basics: how your team collaborates day to day. When everything happens in one place, it’s easier to assign tasks, manage deadlines, and track progress. Real-time collaboration, content reviews, approvals, and scheduling all happen seamlessly—no platform-hopping or file-chasing.

Brands also need consistency. To deliver the right message across Instagram, LinkedIn, YouTube, Vimeo and other platforms, all your team needs to be in sync. A centralized hub ensures that content goes live at the right time, in the right place, with the right message.

3. Simplified collaboration

So how do you keep your team and clients aligned without endless email threads and scattered files? With everything in one place, collaboration becomes smoother. When using a centralized hub, team members and clients can upload, review, and approve content without confusion. Feedback flows faster, and everyone stays focused on what matters: creating high-quality content.

4. Scalable for any team

And what happens as your team grows? Your content management system should grow with it. Whether you’re handling a single brand or managing multiple clients, a centralized hub like JubJub supports scalable operations. It adapts to your team size—whether you’re working with your freelancers, external partners or clients.

Take control of your content management with JubJub

JubJub was built for creators and teams who want to simplify their content operations. With everything in one place—uploads, approvals, scheduling, performance tracking, and more—your workflow becomes easier, faster, and far more efficient.Ready to simplify your workflow? Try JubJub for free and take full control of your content management today.