How to Use Video Content to Grow Your Socials as a Fitness Creator

Tom
Image by freepik via Freepik.

The fitness world is booming on social media. From short workout clips to meal prep reels and motivational check-ins, wellness and fitness creators have taken center stage. But as the space becomes more crowded, standing out takes more than just showing up — it’s about showing up strategically.

If you’re a fitness or well-being creator, video content is essential. It’s not only the best format to share valuable tips and routines, but also a powerful tool to build trust and connect with your audience. And with a centralized hub like JubJub, organizing and distributing your content across platforms becomes much easier!

Below, we’ll cover how to build authority, boost engagement, and grow your audience through content that inspires and connects.


Why video content is key between fitness creators

Video is the most effective way to teach exercises online. Instead of just reading how to do a squat or wondering if their posture is right, your audience can watch and learn in real time. Beyond workouts, video content is also perfect for sharing:

  • Your daily fitness routine;
  • Healthy recipes;
  • Nutrition tips;
  • Mental health check-ins;
  • Self-care habits that support long-term well-being.

Whether you’re helping someone improve their form or offering daily motivation, video allows you to deliver real value in a format that feels personal and easy to follow. Now let’s dive into how you can use that power to actually grow your social media presence.


How to grow on social media with video content

Social media growth doesn’t come from luck — it comes from intention. To make your content stand out and truly resonate with your audience, you need a plan. From understanding your niche to staying consistent, here’s what you need to keep in mind.

Start with a solid content plan

Growth doesn’t happen by accident. Define your goals: Are you helping beginners stay consistent? Sharing expert-level training? Promoting a personal brand or fitness product?

Map out your themes and formats in advance. Collaborating with other creators in your niche can also boost your visibility and bring in new followers.

Know your audience

What challenges are your followers facing? Maybe they’re trying to lose weight, build muscle, find motivation to stick with their routines, or eat healthier despite a busy schedule.

Understanding these needs helps you create video content that speaks directly to them — and keeps them coming back for more.

Add music & captions to your videos

Music brings energy. Captions make your content accessible. Together, they boost watch time and make your message clearer for all viewers!

Don’t forget to engage with your community

Encourage your audience to like, comment, and save your videos. Use Q&As, polls, and reply to their comments. Invite them to share their progress or experiences — the more interaction, the more visibility your content gets and the stronger your connection with your followers will be.

Create original, informative content

The fitness community is always hungry for new knowledge. Whether it’s tips for better posture, guides on mindful eating, or insight into your self-care routines — share what you know. Keep it helpful, real, and authentic.

Consider your setup: gear and location

Where you film matters. Whether it’s the gym, your home, or outdoors — choose a space that aligns with your message. In the beginning, your phone camera is enough. But as your channel grows, investing in a tripod, stabilizer, or external mic can level up your production quality.

Stay consistent with your posting schedule

One of the biggest challenges creators face is consistency. When you stop posting, followers tend to drop off. But managing video content on top of personal and professional life isn’t easy.

That’s why a centralized content hub like JubJub can make all the difference. With JubJub, you can organize your media, collaborate with your team, and schedule your video content across all your platforms — Instagram, TikTok, YouTube, and more — from one place.


Bonus: video content ideas for fitness creators

Need inspiration for your next post? Try these ideas:

  • Morning stretches to start the day right;
  • How to stay motivated mid-week;
  • Tips for balancing work, life, and workouts;
  • Best breathing techniques for strength training;
  • Quick and healthy recipes;
  • Beginner-friendly routines;
  • Workouts for different goals (fat loss, strength, flexibility).

These topics not only educate your audience, but also keep them engaged with relevant, relatable content that adds value to their everyday routine.


How JubJub helps you distribute video content & stay consistent on social media

You have the ideas. You shoot the content. But organizing, planning, and distributing across multiple platforms? That’s where things get tricky — especially if you’re doing it all alone.

JubJub helps creators like you stay consistent without the chaos. Store your video files, organize your assets, collaborate with your team, and schedule posts to go live across all your social media platforms — all in one place. Ready to take your video content to the next level and grow your socials like a pro? Join JubJub today for free and make content creation feel effortless.

The Rise of the Creator Economy and How to Keep Up With It

Tom
Image by freepik, via Freepik.

The creator economy is booming—and it is reshaping how content is produced, consumed, and monetized. What started as a movement of independent influencers has evolved into a global industry valued at $250 billion, with projections placing it at over $528 billion by 2030. Video content is driving this explosive growth, but the tools available to creators have not kept pace.

This post breaks down what is fueling the rise of the creator economy, the gaps that still exist, what creators need to stay ahead, and how JubJub helps them thrive.


Video is the most powerful way to engage online

Video is now the most effective way to reach and retain an audience. From YouTube Shorts to Instagram Reels and TikTok, creators who embrace video are leading the charge in the creator economy. And the numbers speak for themselves—video content is where audiences are spending their time, and where creators are generating revenue:

  • $250B USD: The current value of the global creator economy, with projections of $528B by 2030.
  • $50B+ USD: YouTube creators alone are generating over $50 billion in revenue, showing how lucrative video monetization has become.
  • 22.5% CAGR through to 2030: A growth rate driven by new monetization tools for creators. 

So why are video creators’ tools so fragmented?

Despite the growth of the creator economy, many creators still rely on outdated or disconnected tools. This fragmentation creates massive inefficiencies:

  • Most creators use 7–10 tools in their daily workflow, leading to wasted time, inefficiency, and decreasing productivity.
  • Creators spend 60% more time managing software instead of producing content. Handling multiple platforms for distribution and payments prevents creators from focusing on what they do best.
  • 66% of creators struggle with payment integration. Creators use separate tools for financials, driving inefficiencies in revenue and payments.

This fragmentation is holding creators back from scaling their businesses—and limiting the full potential of it. The market is evolving fast, but the software stack hasn’t caught up.


Creator economy & the market size

The creator economy is not just growing—it is becoming a key part of the global economy. Let’s break down the creator economy by the numbers:

  • TAM (Total Addressable Market): $528B — The global creator economy is projected to reach $528 billion by 2030, growing at a CAGR of 22.5%.
  • SAM (Serviceable Addressable Market): $100B — Focused on individual creators and media publishers, with a projected CAGR of 25% over the next five years.
  • SOM (Serviceable Obtainable Market): $6.1B — The video podcasting and smaller YouTube creator market is growing at 50% year-over-year

The opportunity within the creator economy is massive, fast-moving, and wide open for innovation.


AI & platforms in the creator economy

The creator economy is experiencing explosive growth. More than 50 million people now identify as full-time creators worldwide—a number that is increasing by 45% year-over-year.

AI-driven creation tools have enabled creators to reduce production time by up to 60%, unlocking new opportunities for efficient content at scale. At the same time, platforms are prioritizing video more than ever:

  • YouTube Shorts has surpassed 5 trillion views;
  • Instagram Reels reach 150 billion daily views.

Creator-first solution

To keep up with the speed of the creator economy, creators need tools built for how they actually work. That’s where JubJub comes in.

JubJub delivers an all-in-one solution built for content creators:

  • Streamlines content distribution and approvals;
  • Unifies tools into one seamless workflow;
  • Manages teams, clients, and payments—all in one place.

JubJub saves time, reduces costs, and eliminates the chaos of fragmented workflows—so creators can focus on what they do best: creating.Ready to simplify your workflow? Join JubJub for free!

Why Creators Need a Centralized Hub for Content Management

Tom

Managing content across multiple platforms can quickly become overwhelming. Creators and teams often juggle countless file versions, scattered feedback, and missed deadlines—mainly due to using disconnected tools. Without a solid structure, production slows down, and valuable opportunities slip away.

That’s why a centralized hub like JubJub isn’t just helpful—it’s essential. JubJub is an all-in-one platform that streamlines content management by centralizing everything: content storage, approvals, distribution, payments, and performance metrics.

A unified system means less chaos and more content that actually performs. Centralized platforms bring clarity to your workflow and give your team better control over what gets published, when, and where.


What is content management?

Before diving into the benefits of a centralized hub, it’s worth defining what content management really involves.

It’s not just about posting online—content management is the entire process of planning, creating, editing, publishing, and distributing content. And it goes further: it also includes tracking performance, keeping teams aligned, and maintaining brand consistency.

So when should you start thinking about it? Right from the start. Managing content from the first draft helps prevent delays and confusion, keeping the team and client on the same page throughout the entire process.

For teams of creators, video editors, designers, copywriters, and social media managers, structured workflows are essential to keep production moving. When done right, content management supports every step—from concept to performance review—with organization, alignment, and strategic execution.


Why does a centralized hub make such a big difference in content management?

A unified content hub gives creators and brands full control over every stage of production. Here’s how a platform like JubJub transforms the way creators and teams work:

1. Smoother & faster workflows

Let’s start with the basics: how your team collaborates day to day. When everything happens in one place, it’s easier to assign tasks, manage deadlines, and track progress. Real-time collaboration, content reviews, approvals, and scheduling all happen seamlessly—no platform-hopping or file-chasing.

2. Consistency across social channels

Brands also need consistency. To deliver the right message across Instagram, LinkedIn, YouTube, Vimeo and other platforms, all your team needs to be in sync. A centralized hub ensures that content goes live at the right time, in the right place, with the right message.

3. Simplified collaboration

So how do you keep your team and clients aligned without endless email threads and scattered files? With everything in one place, collaboration becomes smoother. When using a centralized hub, team members and clients can upload, review, and approve content without confusion. Feedback flows faster, and everyone stays focused on what matters: creating high-quality content.

4. Scalable for any team

And what happens as your team grows? Your content management system should grow with it. Whether you’re handling a single brand or managing multiple clients, a centralized hub like JubJub supports scalable operations. It adapts to your team size—whether you’re working with your freelancers, external partners or clients.


Take control of your content management with JubJub

JubJub was built for creators and teams who want to simplify their content operations. With everything in one place—uploads, approvals, scheduling, performance tracking, and more—your workflow becomes easier, faster, and far more efficient.Ready to simplify your workflow? Try JubJub for free and take full control of your content management today.

The Ultimate Social Marketing Strategy to Optimize Engagement

Tom
Photo by freepik, via Freepik.

If you’re not putting thought into your social marketing strategy, chances are you’re not getting the results you could be. A strong presence on social media is essential for any brand or professional looking to increase visibility, strengthen their reputation, and drive better outcomes across digital channels.

But social media is not just about being present. Simply posting without direction won’t get you far. You need a clear, consistent, and data-driven strategy that aligns with your business goals and speaks to the right audience.

In an environment where content is published every second, having a well-defined social marketing strategy makes the difference between being noticed—or overlooked.


What is a social marketing strategy

A social marketing strategy is your plan of action: what to post, where to post, when to post, and why. It’s the roadmap behind every content decision you make. When done right, it helps you:

  • Increase your brand’s visibility;
  • Build stronger relationships with your audience;
  • Increase engagement, leads, and conversions;
  • Strengthen your reputation and digital presence.

Without a defined strategy, you’re just guessing—and guessing isn’t sustainable.


How to build a social marketing strategy that works

Know your target audience 

Understanding who you’re speaking to is the foundation of any successful social marketing strategy. Build detailed buyer personas that include demographics, interests, behaviors, and challenges. The more accurately you define your audience, the more relevant and impactful your content will be.


Set clear social media goals

Do you want to increase brand awareness? Drive more traffic to your website? Improve engagement or lead generation? Defining measurable objectives allows you to track progress and refine your approach.


Understand the platforms you use

Every social platform has its own language and audience. What performs well on Instagram may not be suitable for LinkedIn or Facebook. Tailor your content for each platform and focus your energy where your audience is most active.


Test which content format works best

Content formats—videos, carousel posts or written threads—perform differently depending on your audience and niche. Whatever format you choose, always aim to produce original, relevant, and valuable content.

Tip: Video content is especially on the rise—it’s more engaging and often favored by algorithms.


Analyze insights and adjust your strategy

Use analytics tools to track performance metrics like reach, engagement, clicks, and conversions. Identify what’s working and what needs improvement on each platform, then adjust your strategy accordingly.


Encourage audience interaction

The more your audience interacts with your content, the greater your reach. Foster engagement through features like polls, Q&A, giveaways, and clear calls-to-action. Encourage comments, shares, and saves!


Stay consistent

A single viral post won’t sustain long-term growth. Consistency is key to building trust and maintaining audience interest. Use a content calendar and scheduling tools to stay organized and maintain a consistent posting rhythm. 

Tip: With JubJub’s scheduling tool, you can plan content across multiple platforms and keep everything in sync!


Simplify your social marketing strategy and workflow with JubJub

Managing every detail of your social marketing strategy—from asset creation to scheduling, collaboration, and approvals—can be challenging. That’s where JubJub comes in. JubJub is a complete hub designed for creators to simplify content workflows. With JubJub, you can:

  • Organize your media assets;
  • Collaborate seamlessly with your team;
  • Manage client’s approvals;
  • Schedule content consistently across all your social platforms;
  • Track your  project progress.

Ready to level up your social marketing strategy?Sign up for free and see how JubJub can help you streamline your workflow, stay organized, and achieve better results—all in one place.

JubJub: The Free Alternative to WeTransfer, Frame.io and Dropbox

Tom

In a world where digital content rules, the tools creators rely on should work for them—not the other way around. Yet, as many freelance video editors and content creators know, existing platforms like WeTransfer, Frame.io, and Dropbox come with limitations. Whether it’s restrictive file sizes, paywalls, or an inability to share media optimized for today’s distribution channels (like social media), these tools often leave creators searching for something better.

JubJub is a free, uncapped alternative to WeTransfer, Frame.io, and Dropbox for freelancers and content creators!


JubJub: built for creators, by creators

When we built JubJub, we had one simple goal: to eliminate the frustrations of sharing media files in the modern age. We believed that paying to send files to your clients was fundamentally unfair, and we knew that none of the existing tools met the unique needs of today’s media professionals.

So, we reimagined the process from the ground up. JubJub is designed to empower creators and simplify their workflows. With free, uncapped sharing, you can send media files—along with supporting assets like metadata, thumbnails, descriptions, and subtitles—without worrying about file size limits or expiring links.


Why creators love JubJub

  1. Free and uncapped file sharing

Forget paywalls or subscription plans. JubJub lets you send as many files as you need, without limits.

  1. Optimized for social media workflows

Today’s creators are producing content for platforms like Instagram, TikTok, and YouTube. JubJub is built with this in mind, enabling you to share media tailored for these channels—complete with everything your clients need to publish with a click of a button.

  1. Simplified handover management

Stop wasting time with endless back-and-forths or re-uploads. JubJub allows you to manage and share files seamlessly, removing the need for timed download windows or messy link tracking.

  1. Upsell opportunities for freelancers

JubJub isn’t just a tool; it’s a chance to grow your business. By helping clients organize and manage the assets you create, you can offer additional insights on social media strategy, ROI-driven marketing funnels, and the true value of video content.


Designed to grow your business

At JubJub, we understand the challenges freelancers face when trying to scale their work. Clients often struggle to see the full potential of video marketing or understand how social media funnels operate. JubJub bridges this gap, enabling creators to become trusted advisors for their clients.

By giving creators the tools to collaborate, contribute, and manage assets effectively, JubJub allows freelancers to:

  • Build stronger client relationships.
  • Drive higher ROI for their customers.
  • Create better media and campaigns that deliver real results.

Ready to simplify your workflow?

If you’re a freelance video editor or content creator tired of paying for file transfers or dealing with clunky workflows, it’s time to try JubJub. Share files with ease, optimize your handover process, and empower your clients to deploy content seamlessly—all while growing your business.Sign up today and experience the future of media sharing and management—for free.

A Beginner’s Guide to Video Production Lingo: Working with Freelance Video Editor and Videographers

Tom
Photo by frimufilms via Freepik.

So, you’ve hired a freelance video editor or a videographer—great choice! But now they’re throwing around words like “LUTs,” “tighten,” and “another pass,” and you’re wondering if you accidentally stepped into a secret film industry club. Don’t worry! This guide breaks down common video production terms used by videographers and video editors so you can communicate like a pro (or at least not nod along cluelessly).


Videographers and video editors: common video production terms explained

1. Deliverables

The final package you’ll receive from your videographer or video editor, which may include the completed video, various versions (e.g., for social media), or specific formats like MP4 or MOV. It’s crucial to specify your required deliverables at the project’s outset.

JubJub takes the headache out of deliverables by ensuring that video editor freelancers and videographers can upload everything in one place, so clients can send their videos directly to social media with a single click. No more downloading, checking files, or re-uploading—JubJub makes it seamless. Sign up today to remove the pain points of handling video deliverables!

2. Format

This pertains to both the technical file type (such as MP4 or MOV) and the video’s presentation style (e.g., vertical for Instagram Stories or widescreen for cinematic effect). Different platforms have distinct format requirements, so discuss this before finalizing the project.

3. Revision

A round of edits made to the video based on feedback. Clear communication about the number of revisions included in your agreement can prevent misunderstandings.

4. Tighten

The process of removing unnecessary pauses or trimming excess footage to enhance the video’s pacing and keep it engaging.

5. Another Pass

An additional round of editing to further refine the video. If you’re mostly satisfied but desire a few tweaks, requesting “another pass” is appropriate.

6. SFX (Sound Effects)

Audio elements like whooshes, beeps, or ambient sounds that enhance the video’s overall feel. Quality SFX contribute to a polished and professional final product.

7. Grade

Short for color grading, this involves adjusting the video’s colors and tones to achieve a specific mood or aesthetic. The distinct color palettes in films are results of grading.

8. LUT (Look-Up Table)

A LUT is a tool used in color grading to apply a specific look or style to footage quickly. Think of it as a professional-grade filter for video editing.


Final thoughts

Understanding these terms will facilitate smoother collaboration with freelance videographers and editors, ensuring your project aligns with your vision. Have a term you’ve heard but don’t understand? Drop it in the comments, and we’ll add it to the list! Sign up for JubJub today and simplify the way you manage video deliverables and revisions!

A Freelancer’s Guide to Managing Client Relationships

Tom
Photo by freepik via Freepik.

Managing client relationship is one of the biggest challenges for freelancers. Balancing creativity with business can be tricky, and miscommunication can quickly derail a project. In this guide, we share practical tips for maintaining strong client relationship while showcasing how JubJub can help you stay organized, professional, and in control.


Understanding client needs

  • Clear communication: Set expectations early—discuss project goals, timelines, and deliverables. Sucess in client relationship starts with clear communication.
  • Transparency: Be upfront about your workflow, tools, and any challenges that might arise. Clients appreciate honesty and a proactive approach.

Building trust through professionalism

  • Structured processes: Use platforms like JubJub to show clients that you have a reliable system in place.
  • Regular updates: Keep clients in the loop with scheduled reviews and progress reports. Updates are important in maintaining a strong client relationship.
  • Security first: Reassure clients by demonstrating that you manage their content securely—JubJub’s model ensures that creative teams can work without compromising client account access.

How to upsell without pressure

  • Value-added services: Offer packages that include asset management, social media scheduling, and analytics.
  • Demonstrate ROI: Show how a streamlined process can lead to faster turnaround times and improved content quality.
  • Feedback loops: Encourage client feedback and use it to refine your service—this collaborative approach not only builds trust in client relationship but also improves the final product.

How JubJub empowers freelancers

JubJub is designed with freelancers in mind:

  • Centralized management: Keep all assets, feedback, and schedules in one place.
  • Enhanced collaboration: Easily share projects with clients, strengthening client relationships, while maintaining control over the final publishing process.
  • Free and secure: Offer a high-quality service without incurring extra costs, and reassure clients that their social channels remain private.

Conclusion

Mastering client relationship is a blend of excellent communication, structured processes, and the right tools. With JubJub, freelancers can elevate their service offerings, build trust, and manage projects with ease. Ready to transform your client relationship? Sign up for JubJub today and experience a better way to work.

Helping Content Creators Level Up with JubJub: A Game Changer for Social Media Strategy

Tom
Thomas McCarthy filming and working with a group of rising fighters
at Absolute MMA St Kilda.

The world of content creation is evolving, and for many young athletes and creators, storytelling is no longer optional—it’s essential. At Absolute MMA St Kilda, I had the opportunity to film and work with a group of rising fighters who understand that building their brand and marketing their perspective is now a core part of their journey. Being a creator isn’t about chasing trends—it’s about sharing your story in a way that resonates.Helping Content Creators Level Up with JubJub: A Game Changer for Social Media Strategy

The world of content creation is evolving, and for many young athletes and creators, storytelling is no longer optional—it’s essential. At Absolute MMA St Kilda, I had the opportunity to film and work with a group of rising fighters, like Bobby Sunduh, Julien Hermenjat, Jack and Hue Boyd, who understand that building their brand and marketing their perspective is now a core part of their journey. Being a creator isn’t about chasing trends—it’s about sharing your story in a way that resonates.


The fun of being on set: capturing authentic moments

There’s something special about being on set—cameras rolling, lights dialed in, and energy buzzing as fighters articulate their experiences. The process of capturing content isn’t just about getting footage; it’s about creating a narrative that connects with an audience. Seeing these young fighters embrace content creation as an extension of their work was inspiring. They know that their story, their training, and their opinions matter—and that sharing them can open doors to new opportunities.


The challenge: managing multiple social accounts efficiently

For many creators, managing content across multiple social platforms can feel like a full time job. Each platform has its own nuances—different audience behaviors, ideal posting times, and content formats.

Before using JubJub, these creators were juggling multiple logins, struggling with inconsistent branding, and spending hours manually posting content. As a single operator, managing multiple people’s accounts was a daunting task.


The solution: JubJub’s one stop content distribution tool

With JubJub, everything changed. In just 15 minutes, they could:

  • Manage multiple creators’ social accounts from a single dashboard;
  • Schedule posts in advance for individual and brand accounts;
  • Customize captions and hashtags per platform;
  • Analyze engagement metrics to optimize future content.

No more last minute scrambling. No more manual cross posting. Just seamless, automated content distribution that works.


The impact: more engagement, more growth

Since implementing JubJub, the team at Absolute MMA St Kilda has noticed a massive increase in user engagement and platform retention. Their content reaches the right audiences at the right time, and they now have data driven insights to refine their strategy.

Creators can now focus on what they do best—creating—while JubJub handles the heavy lifting behind the scenes.


Supporting the future of content creators

At JubJub, we’re committed to helping creators up their game. Whether you’re an independent content creator, a brand, or a media agency, our platform is designed to make content distribution effortless.Are you ready to streamline your content workflow and take your social media strategy to the next level? Sign up for JubJub today and experience the difference.

How to Connect Social Media Accounts in JubJub

Tom

Find out how to connect your social media to your JubJub account for easy sharing, scheduling and distribution.

In the fast-paced world of videography, production, and freelance editing, sharing your work seamlessly with clients and collaborators is critical. JubJub makes this process effortless by integrating with your favorite social media platforms. This guide walks you through the simple steps to connect your social media accounts to your JubJub profile.


Why connect your social media to JubJub?

Connecting your social media accounts to JubJub allows you to:

  • Share work and media directly with your audience and clients in just a few clicks.
  • Save time by streamlining the workflow between your media library and your platforms.
  • Maintain full control over what gets shared without compromising security.

JubJub only requests minimal permissions—we only need access to send media to your account. We never ask for admin rights, view your analytics, or risk the security of your accounts.


Step-by-step guide to connect your social media

  • Log in to your JubJub account: Start by logging into your JubJub account using your email and password.

  • Navigate to the platforms section: Once logged in, locate the left-hand menu. Click on “Platforms” to open the integration settings.

  • Select the platform you want to connect: A list of supported platforms will appear. Click on the platform you’d like to connect (e.g., Instagram, Facebook, YouTube).

  • Authenticate your account: You will be redirected to the platform’s login page. Enter your credentials and grant JubJub permission to send media to your account.
  • Connection complete: Once the authorization is successful, you’ll be redirected back to JubJub. Your social media account is now connected, and you can start sharing media instantly.


How to disconnect your social media account

If you ever need to disconnect a platform:

  1. Go to the “Platforms” section in your JubJub account.
  2. Click on the connected platform.
  3. Confirm the disconnection.

The platform will be immediately disconnected from your JubJub account.


Security first

At JubJub, we understand the importance of your data security. That’s why our integrations are designed with minimal permissions:

  • Media-only access: JubJub can only send media to your accounts.
  • No analytics or admin permissions: We don’t access your insights, followers, or sensitive data.
  • Complete control: You can connect or disconnect platforms at any time.

Who is JubJub for?

JubJub is designed for:

  • Freelance videographers who want a streamlined way to share final edits, thumbnails, and scheduling details with clients.
  • Clients who want to receive their files exactly where they need them, fully formatted and ready for posting—all with the click of a button.

By eliminating the manual process of downloading, re-uploading, and coordinating file transfers, JubJub saves hours of effort and simplifies collaboration. Ready to get started? Log in to JubJub and connect your accounts today!

How to Create a Killer Social Media Video Strategy

Tom
Photo by DC Studio via Freepik.

Social media is a playground for video content—but without a clear strategy, your efforts can feel scattered. Whether you’re a freelancer or a creative agency, creating a killer social media video strategy can boost your client’s brand and set you apart from the competition. Let’s break down the steps to planning, executing, and measuring a successful video strategy.


Define your goals

  • Brand awareness: Are you trying to introduce a brand to a new audience?
  • Engagement: Do you want to drive conversations and interactions?
  • Conversions: Are you aiming for sales or leads?

Clear goals shape your video strategy, which is why it’s important to define the style, length, and format of your videos.


Content planning & creation

  • Content calendar: Map out your video content over weeks or months. This ensures a steady flow of content.
  • Creative storytelling: Plan your narrative—whether it’s behind-the-scenes looks, how-to videos, or product demos.
  • Collaboration: Involve your entire creative team makes video strategy much more easier. With JubJub, you can seamlessly work with editors, copywriters, and social media managers, .

Optimizing for each platform

  • Tailored formats: Different platforms require different video specs. Customize your videos for YouTube, Instagram, LinkedIn, and TikTok.
  • Engaging thumbnails & captions: Create eye-catching thumbnails and write compelling captions that drive clicks and engagement. This is essential for building a solid video strategy.

Scheduling and publishing with JubJub

JubJub shines when it comes to social media management:

  • All-in-one scheduling: Upload, tag, and schedule your posts directly from JubJub.
  • Security and trust: Publish to your client’s channels without giving direct backend access—ensuring privacy and peace of mind.
  • Data and feedback: Use insights from published posts to refine your future strategies.

A well-planned social media video strategy can transform your digital presence. With clear goals, creative content, and a tool like JubJub to handle the logistics, you can elevate your client’s brand while making your workflow smoother than ever. Ready to become a social media video master? Sign up for JubJub and start planning your next hit campaign.

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